1.1 What is differentiation?
What is differentiation?
Differentiation is not about being different just for sake of being different. It’s about helping your audience make smarter, easier, more confident buying decisions.
Not only can you differentiate your brand from competitors, you must do it if you want to attract the right clients and thrive in an overcrowded marketplace.
When you build a brand, you start by defining a target market and you then develop the brand to appeal to that market.