Learn what market mapping is so you can understand this effective brand positioning tool to uncover gaps and opportunities that you can take advantage of.
One of the foundational principles of branding and marketing is positioning.
Defining a unique position in the market that’s both different from your competitors and valuable to your target market, is the branding pot of gold at the end of the rainbow.
But these competitive positions are more like buried treasure, and they require tools and deep creative thinking to be found.
Without a doubt, market mapping is one of the most effective competitive positioning tools available and in this course, I’m going to show you exactly what it is and how to create your own.