- Notepad and Pen
- Brand Soul Worksheet (Free download - Link in lesson)
Identify your purpose, vision, mission, and values to build a brand with a strong foundation.
What Is Your Brand Soul?
Every brand holds a basic set of beliefs that influence everything they do. We call these beliefs your Brand Soul. Knowing what these core principles are and why they matter is crucial, as they are a potent force that can actively support or sabotage your business.
Your Brand Soul is comprised of four elements: